Def Jam
Common - Nobody's Smiling
Art Direction
Branding
Design
Photography
Packaging
Agency
Helping Common put on
for Chi City.
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We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
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We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
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Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
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Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
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