Def Jam
Common - Nobody's Smiling
Art Direction
Branding
Design
Photography
Packaging
Agency
Helping Common put on
for Chi City.
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a3fc1b93bd410734e8f44_Common_HalfNoText1-min.png)
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a3fc1b93bd410734e8f44_Common_HalfNoText1-min.png)
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a3fc1b93bd410734e8f44_Common_HalfNoText1-min.png)
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
—
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a3fc1b93bd410734e8f44_Common_HalfNoText1-min.png)
![](https://cdn.prod.website-files.com/60d0969a9b9455b14d22d80e/616647d76ed3dc7c3e65a413_orange_play_button.png)
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a3fc1b93bd410734e8f44_Common_HalfNoText1-min.png)
![](https://cdn.prod.website-files.com/60d0969a9b9455b14d22d80e/60db32e3e6164b7b10d81898_Polygon%203.png)
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
We took this project on at the height of the Chicago Drill explosion, while the city itself was embroiled in a gun violence epidemic.
A hip hop legend from the Chicago streets, Common used his status to promote emerging talent on the cover and throughout the out-of-home campaign, shining light on a serious issue with emotional, powerful visuals.
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a403f1abfd582392f42ba_Common_HalfNoText6-min.png)
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a403f1abfd582392f42ba_Common_HalfNoText6-min.png)
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a403f1abfd582392f42ba_Common_HalfNoText6-min.png)
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
—
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a403f1abfd582392f42ba_Common_HalfNoText6-min.png)
![](https://cdn.prod.website-files.com/60d0969a9b9455b14d22d80e/616647d76ed3dc7c3e65a413_orange_play_button.png)
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
![](https://cdn.prod.website-files.com/60d1dfae0f3d2981512d060a/614a403f1abfd582392f42ba_Common_HalfNoText6-min.png)
![](https://cdn.prod.website-files.com/60d0969a9b9455b14d22d80e/60db32e3e6164b7b10d81898_Polygon%203.png)
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.
Shot on location in the South Side of Chicago - at the intersection of culture and street violence, the art featured both rappers and personalities from the neighborhood.
Photography by Pamela Littky.